To blog or not to blog, that is the question for many business owners. According to Demand Metric, companies with blogs produce an average of 67% more leads monthly than companies that don’t blog, but that’s not the only reason why your business needs a blog. A well-maintained blog, with strategic content, can be a valuable asset for your company and help you achieve key goals.
Celeb mom brands like Jessica Alba’s Honest Company, Gwyneth Paltrow’s Goop, and Martha Stewart’s business all produce informative content that lure people to their websites.
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Below Are 9 Reasons Why Your Business Needs a Blog
1. Validates Your Authority
Establishing authority in your niche is more valuable than you think
Your business needs a blog because it establishes your voice and validates your authority. By regularly posting useful, informative, blog posts to your website, you position yourself as a market leader in your field. The more relevant content that you share, that meets a need or provides other areas of value, the more you’ll build a loyal audience.
2. Opens the Door for Evergreen Content
Long-term content will add value to your business years after you write it
Evergreen content is content that is relevant for years to come. You might have to make some tweaks over time to keep the post up to date, but an evergreen article can bring hundreds, if not thousands, of traffic to your site for years.
3. Leads to More Organic Sales
The bottom line for most companies is getting more business
A primary reason businesses blog is to bring in more traffic to their brand. More traffic means more leads, ultimately producing more sales. According to a survey conducted by Hubspot, 56% of consumers purchased products from a business after reading a blog post from their website.
4. Sets You Apart from Competitors
A strategically thought-out blog will set your company apart from the competition
Think about the competitive edge you’ll have over other companies if your content is what’s bringing them to your business. You cannot put a price tag on offering something of value for free that keeps customers coming back. It also allows them to earn your trust and refer you to others.
5. Improves Your SEO
Search Engine Optimization or SEO is an important aspect in blogging
Regularly publishing valuable, quality, content can improve your websites SEO, thus producing higher rankings in Google search results. You also need to use keywords that are relevant to your business. Keywords are the specific words and phrases that determine what your content is about. With the right keywords and overall SEO strategy, keywords allows your end user to find you on Google by typing in the search word or phrase they are looking for.
6. Allows Promotion of Your Services
A blog allows you to promote your services or products for free
Your business needs a blog because it allows you to feature or promote your products or services without the use of ads, thus driving more organic sales to your business.
7. Helps Establish Brand Recognition
Regularly posting about specific, keyword-rich, topics helps to build your target audience
Your business will benefit from a blog to help solidify your brand. A brand is more than just a logo or a company’s name. Your brand represents the perception that customers have about your business or product. Blogging allows you to establish the heart of your message. It also allows you to bring your target segment to your business.
8. Improves Business Communication
Clearly written blog posts will educate your audience on your offerings
If you have a complicated product or service that’s tricky to articulate a blog post will break down the essentials needed and help to communicate an offering when the time is needed. You can also refer your clients to specific blog posts to read when you want to educate them.
9. You’ll Gain Loyal Followers
Regularly posting blog posts will bring a steady following
Another reason your business needs a blog is to build a loyal community. By providing relevant, thought-provoking, content your community will begin to look to you for consistent answers that meet their needs. It’ll also enlighten them on areas they hadn’t thought about before.
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