Find your business niche so you can get clear on your business strategy and goals. Niching down can feel like a daunting task, especially for business owners struggling to pinpoint their target customers. For my own business, refining and defining my niche has been a journey. At the beginning of 2024, I rebranded and niched down my podcast focus, and as a result my audience size tripled! Today, … [Read more...]
Use Your Talents for a Good Cause: 10 Ways to Use Your Passions to Help the LA Fire Victims
The current wildfires in Los Angeles have caused heartbreaking destruction, leaving families displaced and communities utterly devastated. As a California and LA resident, the despair is unbelievable. Thankfully, my family is safe, but we’re saddened by the destruction and hearing of people we know whose homes have burned to the ground. Many people are asking how they an help the LA fire victims … [Read more...]
Finding Purpose in Passion
Finding purpose in passion is a worthwhile topic to explore. After all, how often do we wonder if what we do or pursue throughout the day is truly adding value and meaning to our lives? Passion is a topic I often discuss and encourage others to actively pursue. It’s important to note that, although passion and purpose are connected, they are distinct. So, how do we find purpose in our passions? … [Read more...]
Blog vs Podcast? Which is Better for Your Business?
Blog vs a Podcast, which is better? As a content creator who’s had a blog for over 10 years and started a podcast more than 5 years ago, I’ve often wondered which is better. Which should serve as the top of the funnel, and which should take a secondary role as the main long-form content platform? It’s not an easy decision. Both have their pros and bring people organically to my brand. Blog vs … [Read more...]
Simple Ways to Make It Easy for People to Find You
If you’re building a business or brand, it’s crucial to make it easy for people to find you and learn more about you before deciding to engage further or do business with you. Over the years, I’ve noticed that many people, perhaps unknowingly, make it impossible for others to find them online. Don't be one of them. These are small but critical steps that can make a big difference. Simple Ways to … [Read more...]
Use Social Proof to Grow Your Business and Brand: 8 Key Ways!
Social proof is the evidence that others trust and value your business or brand. It’s a powerful tool for building credibility and turning potential customers into loyal clients. There are many ways to use social proof to grow your business and brand. As someone who always reads reviews before making a purchase, I understand the importance of social proof firsthand. When people see others … [Read more...]
5 Fun Work-from-Home Businesses to Start with Your Child
As a mom who values spending quality time with my kids, especially as they grow older, finding creative ways to connect can be challenging. But what better way to spend quality time than to start a business together. I’m going to share five fun work-from-home businesses to start with your child that are relatively simple to launch. But first, I'll share five benefits of involving your kids in … [Read more...]
Quit Your Job the Right Way with Financial Expert Rachel Cruze
What to Know Before You Quit Your Job to Pursue Your Passion Before you take the leap to leave your job and focus on your side passion, there are important steps you should take to prepare for success. Financial expert Rachel Cruze has the answers to help guide your journey! Rachel Cruze is a two-time #1 national bestselling author and has been helping people win with money at Ramsey Solutions … [Read more...]
Get on the Local News to Grow Your Business or Brand!
There are many ways to get featured on the local news. You can hire a PR firm and pay a hefty fee to secure local spots, or you can take a DIY approach. Over the past 10 years of building my brand, I’ve appeared on both local and national media—all through my own efforts. If you’re promoting your business, building your brand, seeking greater visibility, launching a book, or just want the … [Read more...]
You’ve Identified a Passion to Monetize. Now What? Take These Steps to Monetize a Passion
So, you’ve figured out which passion or skill you want to monetize—congratulations! But what are the next steps to monetize a passion? How do you take that passion and turn it into something people want and need? Let me walk you through nine key steps to help you create an offer that serves others and generates income. Steps to Monetize a Passion 1. Decide How You’ll Help Your Audience - Now … [Read more...]
5 Ways to Make Money Through Content Creation
Creating content is a great way to showcase your talents and expertise while making money at the same time. Over the last 10 years, I've created informational, educational, and fun content for my audience and monetized it in the process. There are many ways to make money by creating content, but I’m sharing five methods that I’ve personally used to monetize my brand over the years. Use your … [Read more...]
10 Gift Ideas for Work-from-Home Mompreneurs
Every season is a reason to be generous and consider gift ideas for work-from-home mompreneurs. The best gifts for working moms can be subjective, but I’ve got some unique suggestions! If you’re looking for a perfect gift for that mom entrepreneur, keep reading. This post contains affiliate links and we may net a small commission, at no cost to you, if you choose to buy from one of the … [Read more...]
Randi Mahomes on Raising an NFL Star and Supporting Her Kids’ Big Dreams
After speaking with Randi Mahomes for almost an hour it became clear that the 48-year-old mother of Patrick Mahomes, Jackson Mahomes, and Mia Randall is a down-to-earth devoted mom. Although Patrick Mahomes is an NFL star, many people want to know: What does Jackson Mahomes do? There’s also growing interest in learning more about their younger sister, Mia. What Do Jackson Mahomes and His Sister … [Read more...]
Talking with Good Day Sacramento about Side Hustles for Moms
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Niching Down My Business Focus Tripled My Audience Within 6 Months! Live Coaching & Training
Episode #139 is all about niching down! Today, I'm sharing live coaching and training from a recent 4-week entrepreneurship class I taught. In this episode, I reveal how niching down helped me triple my audience in less than 6 months and grow my podcast from a top 5% globally ranked show to a top 1.5% ranking within that same timeframe. I also guide attendees through 10 key questions to help … [Read more...]
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