A lot of people wonder, What is a content creator? There seems to be various schools of thought on this, and I want to dispel the idea that content creators are only those who post on social media to secure brand partnerships. While traditional social media influencers certainly fall under the content creator umbrella, they are not the only ones who do. In fact, you might be a content creator … [Read more...]

If someone asked me how to be a content creator today after my 11-year journey, these are the things I would prioritize in my content creator strategy. Starting as a content creator is an exciting and rewarding experience. I launched my blog more than a decade ago after doing freelance writing and earning a master’s degree in Professional Writing and I wanted an outlet to pursue my passions. While … [Read more...]

Building a brand that stands out has always been important to me. Since launching my blog in 2014, I wanted to set myself apart. Back then, mommy blogs were everywhere, and while my blog fell into that category, I didn’t want it to look or feel like a typical mom blog. I wanted my brand’s look, feel, and message to be unique. At the time, I didn’t realize it, but I was already learning how to … [Read more...]

Discussing controversy on your platform, is this something that you should do? Is it appropriate for your brand? As someone who’s been creating content online for over 11 years, deciding whether to post seemingly controversial topics on your platform can be a challenge to navigate. I’m going to discuss whether politics, social issues, or other “controversial” topics are appropriate to discuss on … [Read more...]

Content creation for online businesses is a must. With over 10 years of experience creating content online and millions of viewers, I’ve seen firsthand the power of content marketing for your brand. More importantly, choosing the right content creation platform is crucial for boosting visibility, aligning with your ideal customer, and building a strong brand presence. It took me over 10 years … [Read more...]

If you’re building a business or brand, it’s crucial to make it easy for people to find you and learn more about you before deciding to engage further or do business with you. Over the years, I’ve noticed that many people, perhaps unknowingly, make it impossible for others to find them online. Don't be one of them. These are small but critical steps that can make a big difference. Simple Ways to … [Read more...]

Social proof is the evidence that others trust and value your business or brand. It’s a powerful tool for building credibility and turning potential customers into loyal clients. There are many ways to use social proof to grow your business and brand. As someone who always reads reviews before making a purchase, I understand the importance of social proof firsthand. When people see others … [Read more...]