Building an online presence as a small business owner can feel overwhelming at times, but with a few simple strategies, creating a strong digital footprint can actually be quite manageable. As someone who’s been online for over 11 years, I’ve learned valuable lessons that have helped me strengthen my presence, grow my brand, and connect with companies and partnerships I never knew existed. Having … [Read more...]

Grow a business with short-form content while still using your long-format platform. Mercedes Eckert is the President and CEO of iShop, the fastest-growing mystery shopping company in the world. With a remarkable track record, Mercedes has helped over 17,000 people create flexible income opportunities through mystery shopping,  proving that financial freedom is possible, even in uncertain … [Read more...]

A lot of people wonder, What is a content creator? There seems to be various schools of thought on this, and I want to dispel the idea that content creators are only those who post on social media to secure brand partnerships. While traditional social media influencers certainly fall under the content creator umbrella, they are not the only ones who do. In fact, you might be a content creator … [Read more...]

If someone asked me how to be a content creator today after my 11-year journey, these are the things I would prioritize in my content creator strategy. Starting as a content creator is an exciting and rewarding experience. I launched my blog more than a decade ago after doing freelance writing and earning a master’s degree in Professional Writing and I wanted an outlet to pursue my passions. While … [Read more...]

Building a brand that stands out has always been important to me. Since launching my blog in 2014, I wanted to set myself apart. Back then, mommy blogs were everywhere, and while my blog fell into that category, I didn’t want it to look or feel like a typical mom blog. I wanted my brand’s look, feel, and message to be unique. At the time, I didn’t realize it, but I was already learning how to … [Read more...]

Discussing controversy on your platform, is this something that you should do? Is it appropriate for your brand? As someone who’s been creating content online for over 11 years, deciding whether to post seemingly controversial topics on your platform can be a challenge to navigate. I’m going to discuss whether politics, social issues, or other “controversial” topics are appropriate to discuss on … [Read more...]

Content creation for online businesses is a must. With over 10 years of experience creating content online and millions of viewers, I’ve seen firsthand the power of content marketing for your brand. More importantly, choosing the right content creation platform is crucial for boosting visibility, aligning with your ideal customer, and building a strong brand presence. It took me over 10 years … [Read more...]