What does your Google search say about you? Does it tell the story you’re hoping to share? Does it paint the narrative you want people to know about you? I’ve been creating content online for over 11 years, so my Google search results may look different from yours, but you can still show up the way you want to. If you’re not happy with what appears when you Google your brand, don’t worry. This is … [Read more...]

Have you ever felt God tugging at your heart to do something more, something that uses your gifts, experiences, and passions to serve others? For many women, that quiet nudge often leads to a dream of starting something meaningful, maybe a blog, podcast, coaching business, or online brand. But knowing where to start can feel overwhelming. The good news is you don’t need to have it all figured out. … [Read more...]

How do you "Niche Down?" One of the most powerful tools in your business toolkit is your niche. Over the years of coaching clients, I’ve learned that finding a niche is one of the hardest, yet most important, parts of building a brand. Once you have this figured out, you can: Build your brand more effectively Know your content strategy and content pillars Choose the right … [Read more...]

Branding basics are key. With the rise of artificial intelligence and today’s saturated market, it’s more important than ever to set yourself apart. Having a unique brand is key to this. Brand building is the process of creating and developing a distinct identity, presence, and reputation for your business (or personal brand) so that people recognize, trust, and connect with it. I’m going to … [Read more...]

Using simple SEO strategies isn’t as hard as most people think. With the dominance of AI, it’s more important than ever to use SEO strategically so your brand stands out. SEO (Search Engine Optimization) is simply the process of making your content easier to find online. Because of SEO, I’ve seen my blog posts get millions of views, rank on the first page of Google, and watched my podcast … [Read more...]

How do you make time for your passion? Life is busy. We all juggle family, work, responsibilities, passions, and more. But making time for our passions should be a priority. If God has placed a passion in your heart and is leading you to pursue it, it’s your responsibility to make room for it. Not only do we find personal fulfillment in following a God-led passion, but we also serve and help the … [Read more...]

Finding content ideas on a consistent basis can be a struggle. After creating content online for over 11 years, I know how hard it can be to come up with ideas that feel fresh and resonate with your audience. So today, I’m giving you 10 simple content ideas you can use right now to connect with your audience and grow your brand, on any platform. 10 Content Ideas You Can Use on Any … [Read more...]

Starting an Instagram account from scratch isn't as daunting as it sounds. When I started my first Instagram account, Tinseltown Mom, over 11 years ago, I had no direction—no clear posting strategy, content plan, or understanding of who my ideal audience was. Years later, I launched a new account, MOMetize Your Passion, with the benefit of lessons learned: how to niche down, understand your ideal … [Read more...]