How do you “Niche Down?” One of the most powerful tools in your business toolkit is your niche. Over the years of coaching clients, I’ve learned that finding a niche is one of the hardest, yet most important, parts of building a brand.
Once you have this figured out, you can:
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Build your brand more effectively
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Know your content strategy and content pillars
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Choose the right keywords for your brand
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And connect more deeply with your ideal audience
If you’ve ever felt unsure about who you serve, what problem you solve, or how to explain what you do, this post will walk you through a simple three-step process to find clarity.
What Is a Niche?
A niche is a specific area of focus within a broader market, the particular group of people you serve and the unique problem you help them solve.
Step 1: Niche Your Audience (Who You Serve)
Niching starts with who you’re helping. You’re not meant to serve everyone, and that’s actually a good thing. When you narrow your focus, you speak directly to the people who need what you offer most.
Example:
I help Christian brands who want to connect with their audience through authentic, faith-centered content.
Why it matters:
When you clearly define who you’re talking to, your messaging gets stronger, your audience feels understood, and your marketing starts to attract the right people instead of random ones.
Step 2: Niche the Problem (What You Solve)
Your niche also defines the problem you’re solving. Ask yourself: What is your audience struggling with that you can help fix?
Example:
The Christian brands I serve often struggle to create a content strategy that feels authentic to their faith while still helping them grow and reach people organically.
Why it matters:
People aren’t just buying information, they’re buying transformation. When you can clearly articulate their pain points, you become the solution they’ve been looking for.
Step 3: Niche Your Solution (How You Help)
Finally, niche your solution. This is the unique way you help your audience solve their problem.
Example:
I help Christian brands develop intentional content strategies so they can share their message with clarity, grow their influence, and reach their audience organically without relying on paid ads.
Why it matters:
There may be hundreds of people who do what you do, but your approach — the way you deliver results — makes you stand out. That’s your unique niche fingerprint.
Wrap-Up: Craft Your “I Help” Statement
Now that you understand the three parts of your niche, let’s tie it all together with your “I help” statement.
Your formula is simple:
“I help [who you serve] [achieve what they want] by [how you do it].”
Using my example, it sounds like this:
I help Christian brands create strategic, faith-aligned content so they can reach their audience more organically and grow their online influence with purpose.
Now it’s your turn!
Take a few minutes to write your own “I help” statement and start using it in your bio, your website, and your conversations.
Download my Free Fill-in-the-Blank Niche Discovery Worksheet to help you identify your niche and craft your “I help” statement step-by-step.
Listen to the podcast episode below!
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