When you have a cause that matters to you, one of the best ways to bring awareness is through content. Today, I want to share how I started a simple campaign to get Forrest Frank as the halftime performer for the Super Bowl and how the movement is growing. I’ll walk you through three steps I took, and how you can use the same strategies for your own cause.
There are lots of causes people can rally around, such as supporting family-friendly entertainment, promoting children’s literacy or education programs, raising awareness for mental health and self-care, advocating for safe community spaces, championing local businesses, or sharing inspirational or faith-based initiatives. All of these can inspire engagement.
Forrest Frank As the Super Bowl Halftime Performer? Here’s My Campaign Strategy
Step 1: Create a Social Media Post About It
I started by creating an Instagram post explaining why I thought Forrest Frank should be the halftime performer. It wasn’t polished, it wasn’t planned—it was just a one-take, impromptu post straight from the heart.
I gave three reasons:I want to watch the show with my teens without words being bleeped out every other word. Forrest Frank is inspirational, encouraging, and faith-based, and even non-faith-based people listen to his music. He’s popular across all genres, and we need someone embedded in the culture in a positive way.
That post, which I pinned to my Instagram page, started building momentum. As of today, it has about 229 likes, 168 shares, and 20 reshares. It hasn’t gone viral, but more and more people are seeing it, and some are rallying behind the cause.
Think about your audience and the commonalities you share. Then create a post that talks about why your cause matters, in your own authentic voice, and how people can help get the word out.
Step 2: Comment Where the Conversation Already Exists
The next thing I did was comment on one of Forrest Frank’s own posts. He was singing a new song, and in the comments I wrote something like: “Imagine if Forrest Frank was the Super Bowl halftime performer and the witness this would be to the world. Like/share my pinned post if you agree.”
I didn’t think much of it, but that comment ended up taking off. Right now, it has over 7,000 likes and dozens of comments with people asking how to make this happen. That one comment alone drove around 100 new likes and shares back to my pinned post.
If you have a cause, align yourself with someone who shares your beliefs or goals, then make a genuine comment on their page. Don’t spam, but cast a vision people can rally behind. Sometimes, visibility doesn’t start on your own page—it comes when you join the bigger conversation.
Step 3: Try to Get Media Coverage
I’ve done local media, national media, and other types of media in the past. This is the stage I’m in right now. I’ve reached out to a few outlets, but so far, no one has responded. Maybe they think this is too far-fetched, or maybe it doesn’t feel like a story yet, but I’m not giving up.
Think about what outlets would benefit from sharing your cause. For example:
- Faith-based outlets like K-LOVE, Relevant Magazine, or The Christian Post
- Entertainment outlets like Billboard or People
- Mom-focused outlets like TODAY Parents or Scary Mommy (angle: a mom wanting a halftime show she can watch with her teens)
- Local outlets like NBC, CBS, or ABC affiliates in your area
When you pitch, frame the story not just around your cause, but also why it’s beneficial or inspiring for their audience.
Whether your cause is small or big, these three steps can help you build awareness:
That’s exactly how I started with my Forrest Frank campaign, and it’s still unfolding. And if you believe Forrest Frank should be the halftime performer, you can help by liking and sharing my pinned Instagram post. Let’s see how far this can go.
Listen to the podcast episode!
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