Building an online presence as a small business owner can feel overwhelming at times, but with a few simple strategies, creating a strong digital footprint can actually be quite manageable. As someone who’s been online for over 11 years, I’ve learned valuable lessons that have helped me strengthen my presence, grow my brand, and connect with companies and partnerships I never knew existed. Having a strong online presence is crucial. Below, I’m sharing five simple optimization tips to increase your visibility and build a more impactful digital presence.
Building an Online Presence in 5 Steps
1. Make It Easy to Contact You on Social Media
This happens to me often. I’m interested in working with someone, inviting them on my podcast, or interviewing them for my blog, but I can’t find any contact info on their social media profiles. I end up Googling or digging just to locate an email address or basic info. Don’t make it hard for people to connect with you. Make sure every social media profile includes an updated email address, a website or booking link, and a clear call-to-action (CTA) in your bio (e.g., “DM to collaborate” or “Email for inquiries”). And don’t forget: Test your links regularly—broken links mean missed opportunities.
2. Create a Website as Your Home Base
Think of your website as your professional storefront. Even a simple one-pager can go a long way. At a minimum, your site should include an “About” section introducing you and your brand, a list of your services or offers, contact information, and social media links. Optional but recommended: Add testimonials or case studies if you have them. Use free tools to create a clean, professional-looking site with minimal effort.
3. Establish a Niche Long-Form Platform
I’m a big believer in having at least one long-form content platform, like a blog, podcast, YouTube channel, webinar series, or newsletter. These platforms help position you as an authority in your field and allow you to build deeper trust with your audience. Choose one content hub and commit to it. This matters because social media is borrowed land. Your long-form content is something you own, and that’s powerful.
4. Pick the Right Social Media Platform
When I first started, I tried to be everywhere, no strategy, no niche, no content pillars. I was stretched too thin. Instead, focus on where your audience actually is: B2B brands, try LinkedIn. Visual products, go for Instagram or Pinterest. Coaches or educators, Instagram or YouTube are great options. Learn the tone, rhythm, and needs of your audience on that platform, and then build your presence intentionally.
Related: How to Show Up on the Right Platform
5. Create a Simple Funnel
What happens after someone finds you? Do you offer a free download, a discovery call, or a consultation? Make sure there’s a clear path from interest to action. Your website, social media, and other platforms should guide your audience seamlessly through your funnel, from discovering you to engaging with your offer.
You don’t need to do everything at once. Start small. Pick one or two areas to optimize and grow from there. With consistent effort, you’ll build a solid online presence that reflects your brand and attracts the right people.
Listen to the podcast episode below!
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