Your pinned bio, or "About Me" post, on Instagram is one of the first things new followers see, and it’s key to making a strong first impression. It's also one of the most important pieces of your online presence. It’s the first thing people read when they land on your page, and it determines whether they stay, follow, or scroll away. A clear, simple bio helps you stay connected with your … [Read more...]
What Does Your Google Search Say About You?
What does your Google search say about you? Does it tell the story you’re hoping to share? Does it paint the narrative you want people to know about you? I’ve been creating content online for over 11 years, so my Google search results may look different from yours, but you can still show up the way you want to. If you’re not happy with what appears when you Google your brand, don’t worry. This is … [Read more...]
Growing an Online Brand with Community: Why It Matters
Growing an online brand with community is important. I didn’t realize how important community was until I started my own membership, Passion to Purpose Collective, for Christian moms trying to grow their online brands. I didn’t have a big launch. I just personally called people and emailed others who I thought could benefit from this membership. If you’ve been trying to grow your brand online, … [Read more...]
Turn Your God-Led Passion Into an Online Brand (Framework)
Have you ever felt God tugging at your heart to do something more, something that uses your gifts, experiences, and passions to serve others? For many women, that quiet nudge often leads to a dream of starting something meaningful, maybe a blog, podcast, coaching business, or online brand. But knowing where to start can feel overwhelming. The good news is you don’t need to have it all figured out. … [Read more...]
Niche Down in 3 Simple Steps
How do you "Niche Down?" One of the most powerful tools in your business toolkit is your niche. Over the years of coaching clients, I’ve learned that finding a niche is one of the hardest, yet most important, parts of building a brand. Once you have this figured out, you can: Build your brand more effectively Know your content strategy and content pillars Choose the right … [Read more...]
Your Online Presence Matters More Than Ever: Don’t Let Others Control Your Narrative
Your Online Presence Matters More Than Ever. Recently, I was researching ways to support my son on his upcoming mission trips. One option immediately caught my eye. It was Christian-focused, which I love to support. But as I looked further, I realized finding reliable information about them online was very difficult. Here’s the process I follow when researching a company: 1. Google their website … [Read more...]
Free Content Creator Tools: 10 Must-Haves for Creators
Today, I’m sharing 10 free content creator tools every creator should consider, 10 tools I personally use to make life easier, help you stay organized, and get your content in front of more people without spending money. Whether you’re a blogger, YouTuber, podcaster, or social media creator, these tools can help you save time, stay organized, and create better content without breaking the … [Read more...]
Get Visibility for Your Cause: My Forrest Frank Super Bowl Campaign
When you have a cause that matters to you, one of the best ways to bring awareness is through content. Today, I want to share how I started a simple campaign to get Forrest Frank as the halftime performer for the Super Bowl and how the movement is growing. I’ll walk you through three steps I took, and how you can use the same strategies for your own cause. There are lots of causes people can … [Read more...]
Evergreen Content Ideas That Last for Years
Creating evergreen content that lasts for years is very possible. If you’re creating content online that’s only relevant for a few days and then disappears—content no one can find later—you need to add evergreen content to your strategy. Evergreen content is content that stays relevant for months and even years. It’s content people can search for and find long after you’ve published it. It’s not … [Read more...]
How to Test Your Passion: 5 Ways to See if It Can Work
If you’ve ever wondered whether your passion is something you can truly pursue, the best way to find out is to test it in small, practical ways. You don’t need to start big. Begin by sharing it, offering it, and putting it into practice where you are. Here are five ways to test out your passion right now. How to Test Your Passion 1. Share What You Do with Others Simply talking about your … [Read more...]
5 Essential Branding Basics for Online Businesses
Branding basics are key. With the rise of artificial intelligence and today’s saturated market, it’s more important than ever to set yourself apart. Having a unique brand is key to this. Brand building is the process of creating and developing a distinct identity, presence, and reputation for your business (or personal brand) so that people recognize, trust, and connect with it. I’m going to … [Read more...]
Why Simple SEO Strategies Still Work (Even with AI and ChatGPT)
Using simple SEO strategies isn’t as hard as most people think. With the dominance of AI, it’s more important than ever to use SEO strategically so your brand stands out. SEO (Search Engine Optimization) is simply the process of making your content easier to find online. Because of SEO, I’ve seen my blog posts get millions of views, rank on the first page of Google, and watched my podcast … [Read more...]
5 Ways to Make Time for Your Passion, Even in a Busy Life
How do you make time for your passion? Life is busy. We all juggle family, work, responsibilities, passions, and more. But making time for our passions should be a priority. If God has placed a passion in your heart and is leading you to pursue it, it’s your responsibility to make room for it. Not only do we find personal fulfillment in following a God-led passion, but we also serve and help the … [Read more...]
10 Content Ideas You Can Use on Any Platform
Finding content ideas on a consistent basis can be a struggle. After creating content online for over 11 years, I know how hard it can be to come up with ideas that feel fresh and resonate with your audience. So today, I’m giving you 10 simple content ideas you can use right now to connect with your audience and grow your brand, on any platform. 10 Content Ideas You Can Use on Any … [Read more...]
Starting Instagram from Scratch: How I Built My New Account in 14 Steps
Starting an Instagram account from scratch isn't as daunting as it sounds. When I started my first Instagram account, Tinseltown Mom, over 11 years ago, I had no direction—no clear posting strategy, content plan, or understanding of who my ideal audience was. Years later, I launched a new account, MOMetize Your Passion, with the benefit of lessons learned: how to niche down, understand your ideal … [Read more...]
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