According to Gallup.com about half of all start-up companies fail within the first five years. It doesn’t matter if you’re an A-list celebrity or experienced entrepreneur if you’re planning to begin a new business venture statistics show a less than hopeful future. Defying the odds, these women are all successful mompreneurs who happen to be celebrity moms.
Successful Mompreneurs Who are Celebrities
1. Jessica Alba
The Honest Company is a consumer goods business, co-founded by actress Jessica Alba. The successful mompreneurs’s brand emphasizes non-toxic household products. Jessica Alba once told Inc. Magazine, “I founded The Honest Company on this idea: Everything that touches you and your family–everything in your home–needs to be nontoxic, needs to be effective and beautiful to look at, and needs to be affordable…” The company had $170 million in 2014 sales and was valued at $1.7 billion as of August 2015.
2. Jaclyn Smith
Jaclyn Smith, widely known for her role as Kelly Garrett on Charlie’s Angels, entered the business arena in 1985. Smith introduced her collection of women’s apparel for Kmart and it proved to be a huge success. She pioneered the concept of celebrities developing their own brands rather than merely endorsing others. In 2008, Kmart introduced its Jaclyn Smith Today product line of bedding and bath accessories. That brought her net worth to over 45 million. “I’ve always been one to take on challenges and go into unknown terrain,” Smith once told SUCCESS.
Robyn Fenty, AKA Rihanna, launched Fenty Beauty in 2017. By 2018, after its first full calendar year, the line was bringing in more than $550 million in annual revenues, according to LVMH. It beat out other well known celebrity-founded brands like Kylie Jenner’s Kylie Cosmetics, Kim Kardashian West’s KKW Beauty and Jessica Alba’s Honest Co.
4. Jessica Simpson
Pop star-turned-business woman Jessica Simpson runs a successful retail brand, The Jessica Simpson Collection, which comprises over 30 product categories, from her popular shoe line to sunglasses and jewelry. In 2014, the company took in about $1 billion a year at retail. “I want to make every woman feel confident in what they’re wearing… I do feel like we’re very fashion-forward, but we also listen to the consumer,” Simpson revealed to Forbes chairman and editor-in-chief Steve Forbes at his annual Power Women’s summit.
5. Kathy Ireland
In 2015, former model Kathy Ireland, was named one of Forbes 50 most successful self-made women. In 1993 she launched a lucrative line of socks with Kmart, and is now a licensing mogul, via her business Kathy Ireland Worldwide, and has lent her name to over 17,000 products from ceiling fans to cellphone accessories. Her estimated revenues have topped $3.1 billion at retail.
6. Kim Kardashian
Kim Kardashian has owned several companies over the years. Her most successful business is Skims, which is is said to be valued at over 1.6 billion. On their website Skims says they are a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear.
7. Kylie Jenner
Kylie Jenner launched Kylie Cosmetics in 2015. The company was formerly known as Kylie Lip Kits and initially began selling Kylie Lip Kits, a liquid lipstick and lip liner set. The company was later renamed Kylie Cosmetics and is said to have a net worth of $900 million.
8. Khloe Kardashian
Khloe Kardashian is the co-founder of the denim brand, Good American, which was launched in 2016. According to Glossy, the brand achieved more than $200 million in sales in 2022, which was a 30% year-over-year increase.
9. Gwyneth Paltrow
Gwyneth Paltrow launched Goop as an e-mail newsletter in 2008. Today the lifestyle and wellness brand encompasses a clothing line, supplements, clean beauty products, jewelry, a Netflix show, plus more. Reports have said the company to be worth $250 million.