Finding content ideas on a consistent basis can be a struggle. After creating content online for over 11 years, I know how hard it can be to come up with ideas that feel fresh and resonate with your audience. So today, I’m giving you 10 simple content ideas you can use right now to connect with your audience and grow your brand, on any platform.
10 Content Ideas You Can Use on Any Platform
- Share Your Story– Your story never gets old. There are parts of your journey that your audience hasn’t heard yet. Let people know how you got started and why you chose the profession you’re in. Passion is magnetic—don’t be afraid to share yours.
- Behind the Scenes– People love seeing how things work. Whether it’s your workspace, how you plan your day, a day-in-the-life clip, how you stay organized, or even bloopers. Sharing behind-the-scenes content builds connection and curiosity.
- Answer FAQs– What are people always asking you? Take those frequently asked questions and turn them into blog posts, social media content, podcast episodes, or YouTube videos. One question can produce multiple pieces of content.
- Client or Customer Wins– This never gets old. Potential clients want to see results. Share testimonials, success stories, or screenshots that show the transformation you helped someone achieve. This builds trust and positions you as someone who gets results.
- Educational Tips– People are hungry for knowledge. Share what you know. Whether it’s quick tips, how-tos, or in-depth teaching, your audience will appreciate practical, actionable advice that helps them grow.
- Myths or Mistakes– What are the common myths or mistakes in your industry? Bust those myths or highlight the mistakes your audience should avoid. This positions you as an expert and makes you stand out from the crowd.
- Personal Wins– Share your struggles and what led to your personal wins. People want to see the human side of you. When they can relate to your story, they feel more connected and encouraged by your authenticity.
- Before & After– Highlight transformations, whether it’s physical, mental, emotional, or strategic. Show your audience what’s possible when they work with you or follow your methods.
- Calls to Action– Don’t forget to include clear calls to action in your content. Ask people to subscribe to your newsletter, share a post, leave a review, or visit your website. Regular CTAs help guide your audience on what to do next.
- Repurpose What You Already Have– Work smarter, not harder. My strategy is that I script out my podcast episodes, record them, then turn those scripts into blog posts. From there, I break them down into smaller pieces of content for my social media channels. Use what you already have!
Hopefully, these strategies help you build momentum. You don’t need to create new content every single day. You just need to be intentional.
Or, listen to the podcast episode!
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