Building a brand that stands out has always been important to me. Since launching my blog in 2014, I wanted to set myself apart. Back then, mommy blogs were everywhere, and while my blog fell into that category, I didn’t want it to look or feel like a typical mom blog. I wanted my brand’s look, feel, and message to be unique. At the time, I didn’t realize it, but I was already learning how to build a brand, a brand that would evolve over time. However, for it to grow and reach the right audience, it needed to be built on strong fundamentals.
If you’re wondering how to build a brand, the key is creating an identity that resonates with your audience and sets you apart from competitors. A business brand includes your logo and name, color scheme, content themes, messaging, and core values. A well-defined brand helps establish credibility, attract the right audience, and create a lasting impression.
How to Build a Brand: Key Questions to Ask
Before building your brand, ask yourself these key questions:
1. What is your niche? A niche is a specific segment of a larger industry. For example, if you’re in the organization space, your niche might be helping stay-at-home moms declutter their homes.
2. Who is your target customer? Instead of broadly saying “stay-at-home moms,” define your audience further: Christian stay-at-home moms who homeschool. The more specific you are, the more targeted your messaging will be.
3. What are the four key themes your brand will consistently share? If you’re an organization coach for Christian homeschooling moms, your core themes might be productivity tips, faith-based encouragement, organization hacks, and homeschooling resources.
4. What’s your brand statement in one sentence? Keep it clear and simple: “I help Christian stay-at-home moms get organized so they can create a peaceful home.”
How to Define and Strengthen Your Brand
To refine your brand identity, answer these questions:
1. What is your business mission?
2. What problem do you solve for your audience? Consider your help statement from above.
3. What emotional connection do you want to create? For example, do you want your audience to feel happy, inspired, or at home when they engage with your brand?
4. How does your brand reflect your core values and beliefs?
5. How will you ensure brand consistency across all platforms?
6. What three words do you want people to associate with your brand? Think about the hashtags you would use on social media.
7. How do you differentiate yourself from competitors? What makes your brand unique?
Your brand should remain cohesive across all platforms. Whether you show up on Instagram, Facebook, or your website, your logo, colors, messaging, and content themes should all align. When people visit your platform, they should immediately recognize your brand.
Related: The Best Platforms for Your Business and How to Choose
Branding is an Ongoing Process
Branding evolves over time. Many business owners, myself included, go through rebrands or brand refreshes to stay relevant. Studies show that many companies rebrand every 7-10 years to maintain their impact.
If you’re serious about how to build a brand, remember that branding isn’t just about visuals. It’s about making a lasting impact and ensuring that your message resonates with your audience. When done right, your brand will be recognizable, memorable, and aligned with your mission.
Click the link if you’re interested in booking a brand audit to see how you can optimize your business across your platforms.
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