Finding brands that work directly with influencers and content creators for brand partnerships is a great way to add another stream of income to your portfolio, especially if you’ve never considered brand collaborations.
Over the years of running my brand, Tinseltown Mom, I’ve partnered on sponsored posts with several companies, whether on my blog, podcast, or social media, and it’s been a great way to bring in income!
Thanks to the rise of content marketing, a lot of brands across various niches now have dedicated departments that work directly with influencers and content creators to engage their target audiences. So, if you’re looking to monetize through brand collaborations, understanding which companies align with your industry is key.
Below is a list of 10 different niches and companies within each niche that collaborate with influencers and content creators.
Brands and Their Influencer Marketing Departments
1. Business Tools and Services (Entrepreneur, Organizer, Productivity)
- Slack: Their Influencer Marketing Team partners with productivity experts and business professionals to showcase seamless team collaboration.
- HoneyBook: The Influencer Marketing Department collaborates with entrepreneurs to demonstrate the platform’s efficiency.
- Moment: Their Influencer Partnerships Team works with content creators to inspire and educate their audiences.
- Asana: The Influencer Relations Department engages with productivity influencers to highlight the platform’s capabilities.
- Trello: Their Community and Influencer Team collaborates with organizers and planners to showcase effective project management techniques.
2. Fitness
- Gymshark: The Influencer Marketing Team oversees partnerships with fitness influencers to showcase their products.
- Adidas: Their Global Sports Marketing Department collaborates with athletes and fitness influencers to promote their products.
- Nike: The Influencer Marketing Department partners with top athletes and fitness enthusiasts to endorse their brand.
- Under Armour: Their Athlete and Influencer Marketing Team works with sports figures and fitness influencers to promote their products.
- Lululemon: The Community and Influencer Relations Department engages with fitness and wellness influencers to represent their brand.
3. Wellness
- Care/of: Their Influencer Marketing Team collaborates with health and wellness influencers to promote personalized nutrition.
- Bloom Nutrition: The Influencer Partnerships Department engages with wellness influencers to share their products.
- SmartyPants Vitamins: Their Influencer Relations Team works with health advocates to promote their range of products.
- Headspace: Their Press and Influencer Inquiries Department handles collaborations with influencers to promote mental health awareness.
- Calm: The Influencer Marketing Team partners with wellness influencers to promote mental health and relaxation.
Related: How to Get a Paid Brand Deal as a Content Creator
4. Systems, Productivity, and Organization
- Notion: The Influencer Marketing Strategy Team manages partnerships with content creators to demonstrate the platform’s versatility.
- Evernote: Their Influencer Relations Department collaborates with productivity experts to showcase organizational strategies.
- Todoist: The Community and Influencer Team engages with productivity influencers to highlight the app’s features.
- Slack: Their Influencer Marketing Team partners with productivity experts and business professionals to showcase seamless team collaboration.
- Trello: Their Community and Influencer Team collaborates with organizers and planners to showcase effective project management techniques.
5. Education
- Skillshare: Their Partnerships Team works with influencers to create and promote educational content.
- Coursera: The Influencer Marketing Department collaborates with educators and industry professionals to promote their courses.
- Udemy: Their Instructor and Influencer Relations Team engages with experts to create and market courses.
6. Beauty
- Sephora: Their Influencer Marketing Team collaborates with beauty influencers to promote products and in-store experiences.
- Glossier: Their Influencer Marketing Department manages relationships with beauty influencers to promote their products.
- Fenty Beauty: The Influencer Relations Team partners with diverse beauty influencers to showcase their products.
- Anastasia Beverly Hills: The Influencer Marketing Department engages with beauty content creators to highlight their offerings.
- Benefit Cosmetics: Their Influencer Marketing Team works with beauty influencers to create engaging content.
Related: Build Your Brand Using Simple Steps
7. Home Décor
- IKEA: Their Influencer Marketing Department collaborates with home décor influencers to showcase their products in real-life settings.
- West Elm: The Influencer Partnerships Team engages with interior design influencers to promote their collections.
- Wayfair: Their Influencer Marketing Team works with content creators to feature their products in home makeovers.
- Zara Home: Their Influencer Relations Department partners with lifestyle influencers to highlight their products.
- Crate & Barrel: The Influencer Marketing Team collaborates with home décor enthusiasts to feature their products.
8. Food and Beverage
- HelloFresh: Their Influencer Marketing Department partners with food bloggers and influencers to promote their meal kits.
- Blue Apron: The Influencer Partnerships Team collaborates with culinary influencers to showcase their offerings.
- Nespresso: Their Influencer Relations Department engages with lifestyle influencers to promote their coffee products.
- Yoplait: The Influencer Marketing Team works with health and wellness influencers to feature their products.
- Kind Snacks: Their Influencer Marketing Department partners with fitness and nutrition influencers to promote their snacks.
9. Fashion
- H&M: Their Influencer Marketing Department collaborates with fashion influencers to showcase their latest collections.
- Zara: The Influencer Relations Team partners with style influencers to promote their clothing lines.
- ASOS: Their Influencer Marketing Team engages with fashion bloggers and content creators to feature their products.
- Nike: The Influencer Marketing Department collaborates with athletes and fitness influencers to promote their products.
- Adidas: Their Global Sports Marketing Department collaborates with athletes and fitness influencers to promote their products.
10. Travel
- Expedia Group: The Influencer Marketing Department collaborates with travel influencers to inspire and guide travelers.
- Airbnb: Their Influencer Partnerships Team works with content creators to showcase unique stays and experiences.
- Marriott International: The Influencer Relations Department engages with travel influencers to promote their properties.
- TripAdvisor: Their Influencer Marketing Team partners with travel bloggers to provide authentic reviews and guides.
- Booking.com: The Influencer Marketing Department collaborates with travel influencers to feature their booking services.
For mompreneurs, establishing partnerships with brands that have dedicated content marketing teams ensures a streamlined collaboration process. By reaching out to the appropriate departments within these companies, you can create content that resonates with your audience while also monetizing your passion!
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