Growing your business through content creation is one of the most powerful strategies available, and no one knows that better than Jillian Leslie. She’s a seasoned entrepreneur who’s built multiple 7-figure online businesses and is the host of The Blogger Genius Podcast, which is approaching 1 million downloads.
Jillian is also the co-founder of Catch My Party, a popular party idea platform, and MiloTree, a software company that’s helped thousands of bloggers, creators, and coaches monetize by selling digital products.
In our conversation, she shared her journey starting in 2009, diving into SEO, choosing the right platform, and building with intention. One of the most insightful takeaways? The six purchasing triggers every business owner should keep in mind when solving a customer’s problem.
Related: Building An Online Presence
How to Market the Problem You Solve
According to Jillian, people make purchasing decisions when a product or service helps them:
- Make money
- Save money
- Save time
- Avoid pain
- Move toward happiness
- Increase social status
If your product or service fits into one (or more) of these categories, be sure to communicate that clearly in your content. It’s not just about what you offer; it’s about how it solves a meaningful problem.
Whether you’re just starting your content journey or looking to scale your business, Jillian’s insights offer a practical roadmap for turning your knowledge and passion into real growth.
For more on Jillian, including her social media handles, Blogger Genius podcast, and the services she provides, visit www.MiloTree.com
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Listen to the Podcast Episode Here
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