Here’s to the women who DREAM, INSPIRE, ENCOURAGE & PERSEVERE. Here’s to Women Who Do. That is the motto for Vanity Fair Lingerie’s 2015 initiative, and the reason why Tinseltown Mom decided to participate in this worthy event for a second year in a row.
This month, Vanity Fair is kicking off its Buy One, Get One, Give One (BOGOGO) events at major U.S. retailers including Kohl’s, Macy’s and JCPenney to further support women at Dress for Success.
During the BOGOGO promotion, consumers will have the opportunity to buy any Vanity Fair bra at regular price, receive one Vanity Fair bra for free and in turn, Vanity Fair will donate one bra to Dress for Success Worldwide. In addition, shoppers will be asked to handwrite a personal note of encouragement to a Dress for Success recipient to accompany the bra donation.
Through this initiative, Vanity Fair has committed to donating up to 50,000 brand-new bras to Dress for Success, with the goal of providing one bra to nearly every woman who walks through Dress for Success’ doors in the U.S. this year. You’ll never know the impact a simple gesture can make in the life of one person, like the ladies in this video.
About Vanity Fair Bras:
When Vanity Fair sets out to create a new bra, they don’t start by choosing a fantastic print or beautiful lace detail. (That comes later.) They ask themselves: “How can we make you feel more comfortable, confident and supported (more) than ever before?” That’s their secret to some of their fabulous bras like the Cooling Touch Bra, which is made of fabric extremely soft and comfortable to the touch; Or, the Beauty Back Bra, designed to smooth back bulge by using double knit fabric and adding extra width to the back wings; Another popular fit is their Body Caress Bra, known to be so comfortable you won’t realize you forgot to take it off before bed.
This is an opportunity to support, lift up, encourage and boost the confidence of another woman. Let’s help Vanity Fair Lingerie reach their goal of donating 50,000 bras to Dress for Success.
Last year, “yours truly” had the pleasure of getting fitted for a new bra, donating a bra to a worthy woman, and writing a personal note to the recipient.
We’re hoping this post will encourage everyone reading this to seek out an event near you and participate!
Upcoming BOGOGO Event Dates:
Kohl’s: Sept. 24 – Oct. 3, 2015
JCPenney: Oct. 7 – Oct. 12, 2015
Sears: Oct. 11 – Oct. 17, 2015
Macy’s: Oct. 14 – Oct. 18, 2015
Bealls: Oct. 18 – Oct. 24, 2015
Boscov’s: Oct. 25 – Oct. 31, 2015
Belk: Nov. 1 – Nov. 8, 2015
Or, CLICK HERE to find an event near you!
DISCLAIMER: Although the views and opinions expressed in this post are my own, this is a sponsored post and I did receive compensation in exchange for writing this piece.